Safway’s New Customization Initiative |
If we had researchers and KM professionals conduct outreach using iPads, what initiatives should we promote? Some of the possibilities include:
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Demonstrate ebook features with the goal of migrating lawyers off of print
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Convert lawyers from print to digital newsletter delivery
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Demonstrate new KM drafting products
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Roving research. Answer research questions
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Provide “just in time” training
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Interview lawyers to create custom information profiles
But the Safeway “Just For U” initiative focused my attention on the endless challenge of improving and updating personalized news and legal monitoring for lawyers.
The Myth of the End User Dashboard Customized monitoring is an endless challenge. Lawyers’ needs are not static, clients change, issues change, products change. Customized monitoring is hot. Over the past year I have fielded innumerable pitches from a variety of vendors hawking the latest and greatest custom monitoring platform. One feature that most share is based on the notion that lawyers want to l learn to manage their alerts in a customized platform. They presume that lawyers want and are willing to learn “to drive” a custom alerts platform.