News You Can Use! For those of us who toil at the intersection of copyright and human behavior, any publisher who keeps making it easier to legitimize the natural impulse of lawyers to embrace every venue for highlighting their accomplishments and share news and insights with their clients gets my endorsement. Last July Wolters Kluwer launched a

Everyone is building their brand these days. Writing  articles for publication is a common form of marketing outreach which demonstrates the special expertise of the lawyer and firm. It  can put the lawyer and firm name in front of existing and potential clients  who read trade or specialized legal publications. In order to maximize the

There is nothing radical about a leading legal publisher jumping into the fierce competition for current awareness market share. What is radical in WK’s announcement is the casual, almost off- handed reference to “automatic copyright compliance.”