Describing services. Here are the services in rank order which are most commonly recognized on the firm website and provide some description of the value of the services.
3. Human Resources
5. Marketing/Library (Tied)
6. Professional Development
8. Staff Recruiting
It is obvious that clients choose firms for the expertise of their lawyers not for their staff. However, in the current competitive environment, it might make sense for firms to highlight they ways they are leveraging people, process and technology as a differentiator.
Contact Information Only about 1/3 of the respondents indicated that their firm provided basic contact information for their Directors or Chiefs.