2013

Everyone is building their brand these days. Writing  articles for publication is a common form of marketing outreach which demonstrates the special expertise of the lawyer and firm. It  can put the lawyer and firm name in front of existing and potential clients  who read trade or specialized legal publications. In order to maximize the

On Friday, Judge Rakoff tossed out the  lawsuit brought by intellectual property lawyer Edward White last year against Lexis and Westlaw, according to a story in Thomson Reuters News and Insight. White claimed that Lexis and Westlaw had violated copyright law by including  his copyrighted legal documents in their online services.( Edward White v. West Publishing Corp, U.S.

Several weeks ago I posted a survey soliciting information on whether law firms highlight information on their non-lawyer staff contributions on the firms public website. All firms are  facing increased competitive scrutiny and are often asked to demonstrate how the firm is using innovative approaches to client support and staffing. It would seem  logical for firms to use their

The January issue of Practice Innovations is out. Here is a list of the new articles:

Making Attorneys Champions of Data and Information Usage, Andrew M. Baker, Director or Legal Technology, Seyfarth, Shaw,LLP

You Can’t Manage What You Can’t Measure: A Sneak Peak at Westlaw Analytics, Brian Knudson, Vice President, Strategic Marketing, Thomson

Yesterday  Thomson Reuters held a pre-Legal Tech “summit” for legal journalists and bloggers. At the meeting they previewed several  new products but the “jaw dropper” for me was the announcement  of a dramatic change in strategic priorities.The products were impressive, but the bold change in identity and trajectory  are integral to anticipating how the company and their